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A defining text of modern activism and cultural criticism, No Logo pulls back the curtain on the power of global brands and the human cost of corporate dominance. Naomi Klein exposes how multinational corporations transformed from producers of goods to producers of meaning—selling lifestyles, identities, and even resistance itself.
Through sharp investigative journalism, Klein traces the rise of brand culture in the 1990s and its lasting influence on today’s consumer society. She uncovers the exploitation behind the logos—from sweatshop labor and outsourced jobs to the privatization of public spaces and the commercialization of youth culture. Yet, amid this critique, No Logo also offers hope: the emergence of grassroots movements and creative acts of resistance pushing back against corporate control.
Provocative, insightful, and more relevant than ever, No Logo remains essential reading for anyone who questions the cost of convenience and the meaning of freedom in a branded world.
Perfect for readers who enjoy: social justice, political economy, activism, cultural studies, and critiques of consumer capitalism.